RRROOD

Journal

The frame is also a part of it

An honest guide to buying a photographic print unframed, choosing a frame in Amsterdam, and trusting your own eye.

·Rodrigo Garza

RRROOD

Framing can be so much more than minimal slabs around a photograph. I understand why people might not want one of the frames I can offer.

I embrace maximalism. I like design. I like weird frames, and I'm all for my photographs being in them. I simply can't stock all that variety. The frames I offer are of the highest quality, but I'm aware that they're limited in variety. So, if you're willing to go through the hassle, I encourage you to frame the print yourself. Think about the color combinations. Think about what works with the photograph. The frame doesn't always have to disappear, but it doesn't always have to compete for attention either.

It's subjective. It depends on the photograph.

If it's a very dark photograph, I probably wouldn't put a contrasty white frame around it. A matching black might be nice, or maybe a dark brown. Oak can work if it matches the tone and the vibes of the photograph. If the image is very intricate, maybe you can play around with an intricate frame. Or maybe do the opposite and choose a minimalist one. It all depends.

Whatever you choose, I wouldn't accept a cheap framing quote without seeing samples. Touch them. Feel them. The wood should feel solid and well put together, solid wood rather than laminate, ideally. Wood is expensive. I would avoid a visible passe-partout.

In Amsterdam, I would start by visiting ARTNL, Quick Listen, or Partout. First, decide what price you're comfortable with. Then walk in and look at the L-shaped corner samples. Touch them. Feel them. Lay the print on the table and ask the framer to help you think through ideas, but don't take their opinion as canon. Framers have their own biases and tastes. So do you.

Put the samples against the corners of the photograph. Try a few. Compare them. Squint your eyes and go with your gut feeling. What feels right for that image? And if you end up putting one of my photographs in a weird frame, please share the result with me. I would love to see it.